Arguably the best antique jewellery shop in the world, SJ Phillips left Bond Street this week after 144 years, to move to a new home on the second floor of 26 Bruton Street.
This move is the latest and perhaps most significant example of the trend for London’s most discreetly luxurious jewellers to move from traditional on-street retail spaces into atelier-style office locations.
However, don’t let the word “office” fool you. SJ Phillips being jewellery royalty, have of course made the move in the most stylish way possible, taking space in the former showroom of the Queen’s couturier Sir Norman Hartnell.
The building, which is also home to uber-jeweller Glenn Spiro, is a Georgian Grade II Listed building whose interior was considered so important that English Heritage saved it from being stripped out and converted into offices in the 1990s.
A New Definition of Luxury
2016 saw global super-brands open more stores in London than any other city. But for those in the know, these vast glossy brands are only part of the story. The most chic customers will always want the cachet of shopping in less obvious places. True luxury is buying a one-off piece from a shop not everyone has heard of. And if that shop happens to stock a world-class array of signed collectibles, all the better.
And actually all this luxury is surprisingly accessible – SJ Phillips are calling it “business as usual”, with no appointment necessary. All you need is to know where to go.
To that end, we have listed a further six fabulous “off-street” jewellery boutiques you need to know:
Symbolic & Chase, 30 Old Bond Street
Sandra Cronan, First Floor, 16 Albemarle Street
Harry Fane, 31 Bruton Street
Humphrey Butler, 40-41 Pall Mall
Landsberg & Sons, Second Floor, 45-46 New Bond Street
21st Century Jewels, First Floor, 37 Bruton Place
If you haven’t already, please do go and explore some of these treasure troves. And remember, in the words of our founder Susie Jones:
So go forth and live life fully!
Love, Mildred xx